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Nintendo Implements Price Increases Across Switch Lineup
Nintendo has announced significant price hikes for its legacy Switch models and accessories in the US market, effective August 3, 2025.
The company cites ‘market conditions’ as the primary reason, with industry analysts pointing to recent tariff changes as the likely catalyst.
Key price adjustments:
Switch OLED: $399.99 (previously $349.99)Standard Switch: $339.99 (up from $299.99)
Switch Lite: $229.99 (was $199.99)
Joy-Con 2 controllers: $100 per pair (formerly $79.99)
Notably, the Switch 2 and its ecosystem remain unaffected by these changes.
This selective pricing strategy suggests Nintendo may be encouraging migration to their newer platform while maintaining availability of older models at premium prices.
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Switch 2 Sales Continue Strong Performance
Nintendo’s latest financial report reveals the Switch 2 has sold 5.8 million units by June’s end, contributing significantly to the company’s quarterly revenue.
This strong performance comes despite the price increases on older models, suggesting robust consumer demand for Nintendo’s latest hardware.
The success may prompt Nintendo to accelerate development of exclusive titles and further hardware innovations, potentially including premium accessories or service offerings.
Community Reacts to Nintendo Pricing Changes
Social media platforms are buzzing with negative reactions to Nintendo’s price increases. Reddit threads and Twitter trends feature widespread criticism, with many users labeling the move as a ‘cash grab.’
Memes comparing the new accessory prices to premium gaming PCs have gone viral.
This backlash highlights the gaming community’s sensitivity to price adjustments, particularly for hardware that’s been on the market for several years.
Nintendo may need to address these concerns through added value propositions or promotional offers.
